reason #1

be your own boss


You loved your facial and now want to open your own facial bar? At MudbuM, our franchise gives aspiring entrepreneurs the opportunity to be their own boss and take advantage of an untapped niche in an otherwise massive skincare industry. 

benefits of ownership



With a business model that has been proven multiples times, you will receive the benefits of a strong brand and corporate team to support you while receiving the independence and satisfaction of owning your own business. 


Between facials and a growing demand for all-natural skincare products, our franchisees have multiple revenue streams available to them.  


With a corporate team filled with seasoned business owners and franchise experts, we will offer guidance in the areas of real estate, construction + design, training, marketing, and consulting. Throughout the opening process and beyond, we are here to help. Plus, you can tap into our network of passionate franchisees. 

4. research + development 

We are constantly innovating by researching and developing new services, systems, products and procedures. After all, we are the innovators of the highly-publicized Breast Milk Facial. 

5. career satisfaction 

Whether you're a seasoned entrepreneur or a first-time business owner, MudbuM allows you the opportunity to lead a purposeful, rewarding life. And no, you don't have to be an esthetician nor do you need to have experience in the industry. 

about mudbum

MudbuM's mission focuses on efficiency and effectiveness, with each facial taking under 30 minutes. With the in-and-out precision that you can expect from nail salons and blowout bars, MudbuM exists to deliver a boutique experience and effective service with quality products in under 30 minutes.  MudbuM does not replace the zen-like experience one gets with a spa day full of steam rooms and saunas, but in terms of skincare, it's the place to visit an esthetician regularly and receive personalized, professional skincare in a friendly and fun setting. 

our history

After founding AIR® Aerial Fitness in 2013, Shama Patel introduced MudbuM in 2015 with the first location in Chicago, IL.  MudbuM stems from the simple idea that routine skincare should be affordable + approachable.  Our brands are designed for today's modern client who has limited time, but is mindful about practicing self-care. The primary theme flowing through both MudbuM and AIR emphasize efficiency + effectiveness, each focusing on one service only. Collectively, with over 15 locations nationwide, we have maintained a sense of playfulness while creating high-quality, successful health + wellness brands. 


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